Hey there! I’m Kalif, Co-founder, and CEO of YÔR. Can I be candid with you for a moment? Before I begin, you should know that our story has very little to do with the phenomenal team behind this brand. In fact, it’s not about us at all…it’s about the lifestyle that my mother envisioned for you.

Imagine this—you live a life in which you consistently feel emboldened as if you could wholeheartedly embrace the joys and passions that fill you with a sense of identity and purpose. As if you could truly connect with your individuality and love yourself unapologetically, even in the presence of criticism.

A life in which you consistently feel empowered, as if you have complete and unwavering control of your entire existence. As if you can use your voice and express yourself, no matter the audience or occasion.

A life in which you consistently feel inspired, as if you could be, do, or live, whatever your heart desires. As if your most intimidating limitations and restrictions are removed from your peripheral, leaving you free to dream audaciously and pursue relentlessly.

That’s the lifestyle that my mother envisioned for you when she birthed this brand —and it’s our mission as a family, team, and organization, to provide you with that lifestyle in abundance. Your life. Your choice. YÔR lifestyle.